The pain consumers have felt from inflation is significant. Amid rising food inflation, Kellogg’s CEO suggests poor families should “eat corn flakes for dinner”. These comments, broadly insensitive, speak to the severity of the real inflation consumers are facing, much of which is masked by headline inflation metrics.
There has been a surge in freight rates and the World Container Index. As discussed in the January 2024 Auspice Blog, the number of wars and global conflicts are at the highest levels since WWII. This is likely a key driver in the increase of freight rates, and with the spike just commencing recently in 2024, we likely are on the precipice of higher prices for both raw and manufactured goods. Read more.
